The Optimalist


The Optimalist was designed in partnership with world-renowned performance coach and psychotherapist, Dr. Maria Bruce. We designed The Optimalist to simplify and give direction to goal setting, while raising awareness to our mood and well-being.

Soft-Cover, Spiral Notebook

Paper: Dry Erase (3 pages), Dotted Pages (100 pages). Repeats three times.

Size: 8.5’’ (Height) x 5.5’’ (Width) x 1.0’’ (Depth)

Also included:

  • Dry Erase Marker
  • Micro-fiber towel

We hope this journal becomes a useful companion to help you achieve your goals and live a fulfilling life.

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What it means to be an ‘Optimalist’

Optimalists incorporate the negatives as lessons learned, instead of viewing them as reasons to give up; they learn from them and move forward.

An Optimalist sets goals and works to create all the steps necessary to move towards them. An Optimalist recognizes that the road is not a straight line, and knows that even the best thought-through plans have set-backs and obstacles.

The Optimalist knows that hard work, strong will, being flexible, and pivoting, is ultimately what differentiates best outcomes from failures.

Optimalists know that a successful life implies a holistic approach, where as much attention is placed to own personal wellbeing, as to work or external demands. 

Tips and exercises to get the most out of this journal

When thinking about planning and goal-setting, should you focus on easier or harder tasks first?

This is a personal choice; different strategies help different people. If you are procrastinating and struggling with getting started, tackling some easy to accomplish tasks first will make a long list seem less overwhelming. Progress will boost your sense of productivity and place you in a better mindset to tackle something harder. If procrastinating is a way of avoiding something that it is difficult and that you dread, try breaking down a complex task into smaller, achievable milestones.

What does ‘self- care’ or ‘me time’ really mean these days?

Choose any activity you enjoy, keeps your mind relaxed, and resets your mood. Examples: exercise, listen to music, reading a book, meditating, cooking, calling friends, hobbies, etc. It is important to keep in mind the intentionality, that is, consciously doing the activity to change your mood or feel better. An array of different activities will help avoid boredom and increase the impact they have. Take note of the activities that put you in your best head space!

This is a journal meant for venting.

Journaling can be a great tool to process challenging events and explore more positive reframing options. It also allows to savor and reflect on positive experiences. If you enjoy doodling, coloring, or drawing use these as additional coping tools.

Gratefulness journaling:

List the things that you are grateful for. This exercise will train you to see your life through a “glass half full” lens, which in turn will help reduce stress, reduce negative self-talk, improve mood, and boost confidence.

How to use The Optimalist

Goal setting

Be precise about what you want. Think through the How/what/where/when? Inspiration/Motivation: Write down a favorite phrase, or something/someone that you consider a source of inspiration/motivation. As this is erasable, you can choose different ones as often as you want.


Use the monthly/weekly/daily schedule to jot down your tasks and activities. Scheduling activities increases the chances of following through and completing them. Color coding different activities will help you visualize how much personal/work balance you have , eg. Use black for work, blue for pleasurable activities.


Start by listing all the tasks/activities that need to be completed, on the left side of the page. Rearrange them starting by listing the ones you want to complete first. List the ones that are important in the bottom as well.

Action plan

No matter what you want to accomplish, having a plan is key to making it happen. Think about the ideal outcome, and detail all the steps needed to accomplish it. The plan is not complete until you contemplate what to do if things don’t turn as expected. E.g. “If x doesn’t work, this is what I will do”.

Daily Mood

This section can be used in the morning, to set the intentions and a good mindset for the day, and/or at the end of the day, to reflect on how the day went.

Thoughts and Reflection

Once a task is completed, even if it is small and easy to accomplish, take time to review it and appreciate it got done. Savor the small victories. This will boost your confidence and give you strength to tackle a more challenging one.

About Maria Bruce

About Maria Bruce:

Maria C. Bruce is a Medical Doctor from Argentina, who obtained a Master’s Degree in Mental Health and Wellness from NYU, and became a licensed Psychotherapist, Coach & Consultant with a private practice in New York City.

Maria is also an entrepreneur, the director of the Mind & Body eLab of NCN ESPORTS, and an emotional health expert contributor of popular publications and books, including Forbes, Cosmopolitan, Glamour, Brides, Vogue, Vice. Maria also works as a coach and consultant to help individuals, teams, and companies to optimize performance, manage stress, problem-solve, boost productivity, improve communication skills, and enhance relationship interactions. 

As a Doctor, Maria began her specialization in Sports Medicine with Argentine athletes in Buenos Aires, and also with Italian Olympic athletes, at the Comitato Olympico Nazionale Italiano (CONI), in Rome. Maria’s area of interest evolved to Mental Health and Wellness, focusing her training and practice in positive cognitive-behavioral therapy, solution-focused brief therapy, and biofeedback. 

Before she pursued her career in applied psychology, Maria worked as label manager for Universal Music International, and then as an artist manager. Her background working with olympic and professional athletes, and also being involved with the music, fashion, beauty, technology and financial industries, has provided her with a unique perspective and understanding of the challenges and struggles faced by high achieving and multitasking individuals. 

Maria is also the founder of Thanks, you made my day, a thriving online community of more than 35000 followers, that fosters positivity and wellness.